MARKETING
318572381-Form-Print-Ortho-500

318572381-Form-Print-Ortho-500 - FormPrint Ortho500 Case...

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FormPrint Ortho500 Case Analysis Submitted By- Group 15 BBMK Sec-2 Date: 9 th September 2015
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Overview The company FormPrint was founded in the year 1998 by an engineer who constructed prototypes from three dimensional designs using additive manufacturing principles. These principles mainly involved producing tangible, three dimensional forms and later transformed into physical products through a printing device. Prices for these devices varied from as low as $10000 or less to as high as $700000 for large complex systems. FormPrint was an early entrant into the 3D printing industry. It primarily focused on healthcare industry with products for Dental, Auditory and Orthopaedic usage. #D printing industry had a worldwide market of about $2.25 Billion in 2012 and would reach $3 Billion within one year with a y-o-y growth of 33%. The Company has been basing its value proposition and approach on selling best-in-class product performance at premium prices. Also, FormPrint was known for selling products with high quality and with technical sophistication at premium prices. The company had sales of $42.9 million by the year 2013. FormPrint predicted that out of $235 million of the global 3D printing market $176 million was to be coming from US market which contributed to 75% of the total market in healthcare. Another observation was that non-hospital market and low- priced medical items would be of prime importance in the days to come.
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  • Spring '16
  • Smith
  • Marketing, Sales, FormPrint, short term sales, term sales culture

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