MANGMENT
Case 03 Answer

Case 03 Answer - Students Name Class 45C Case 03 Creative...

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Student’s Name: Class : 45C Case 03 : Creative Deviance: Apple Org Chart! Problem Definition Doing “business as usual” can become such an imperative in a hierarchical organization that new ideas are seen as Threats rather than Opportunities for development. It’s not immediately apparent why top-down decision making works so well for one highly creative company like Apple, while hierarchy nearly ruined innovations at several other organizations. Justification for Problem Definition Apple had used a strongly top-down creative process in which most major decisions and innovations flowed directly through Jobs “CEO” and then were delegated to sub-teams as specific assignments to complete. Then there is creative evidence, in which individuals create extremely successful products despite being told by senior management to stop working on them. It’s not immediately apparent why top-down decision making works so well for one highly creative company like Apple, while hierarchy nearly ruined innovations at several other organizations.
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  • Winter '16
  • right person, top-down decision making

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