Example of Research Finding Presentation - Path Analysis - Mai Ngoc Khuong

Example of Research Finding Presentation - Path Analysis - Mai Ngoc Khuong

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ENHANCING BUSINESS SUCCESS OF THE INTERNATIONAL PARTNERSHIP BETWEEN TRAVEL COMPANIES Research Report By: Mai Ngoc Khuong (PhD.) NETWORK OF ASIA PACIFIC SCHOOLS AND INSTITUTES OF PUBLIC ADMINISTRATION AND GOVERNANCE (NAPSIPAG) 9th INTERNATIONAL CONFERENCE 2012 12-14 December, 2012 in Colombo, Sri Lanka International University Vietnam National University, Ho Chi Minh City
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Outline 1. Introduction 2. Problem statement 3. Research objectives 4. Literature review 5. Research hypotheses 6. Research methodology 7. Research findings 8. Implications
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1. Introduction Tourism orgs have a complex relationships with and within the industry as well as with other entities The establishment of cooperative relationships with other organizations regarded as a crucial factor (Child and Faulkner, 1998)
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2. Problem statement The establishment of cooperative relationship between Thailand and Viet Nam is becoming increasingly crucial for tourism development. The governments of the two countries have recognized the great potential of cooperation in tourism development in the Great Mekong Sub-region.
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2. Problem statement (Cont.) No empirical research dealing with this topic of tourism between Vietnam and Thailand A lack of research on the business success of this international partnership This research aims to measure the business success and to find out key factors affecting the business success of the international partnership
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3. Research objectives Identifying the determinants of the business success of the international partnership, Finding out direct and indirect effects, Providing development suggestions based on the empirical research findings.
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4. Literature review Approaches to IOR Research At least two partners to form a business partnership; 1) remain legally independent after the partnership; 2) share benefits and managerial control over the performance of assigned tasks; and 3) make continuing contributions to their partnership (Yoshino and Rangan, 1995).
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4. Literature review (Cont.) Approaches to IOR Research Bucklin and Sengupta (1993) researched on successful co-marketing alliances; power balance, inter- organizational conflict, benefits, partner compatibility,
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