Stat_BBDT2023L13 - BBDT3213 Applied Marketing Research...

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Slide: 1/26 BBDT3213 BBDT3213 Applied Marketing Applied Marketing Research Research LECTURE 13 MARKETING RESEARCH APPLICATIONS
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Slide: 2/26 Interpreting Results 1 Interpreting Results 1 Freq/wk Valid 224 Missing 0 Mean 2.54 Median 2.00 Mode 2 Std. Deviation 1.091 Frequency Percent Valid 1 32 14.3 2 89 39.7 3 76 33.9 4 4 1.8 5 23 10.3 Total 224 100.0
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Slide: 3/26 Interpreting Results 2 Interpreting Results 2 Freq/wk Chi-Square 116.759 a df 4 Asymp. Sig. .000 Read from table Use this df Read directly the Chi- sq value as alpha=0.000.. Which is less than the critical value p=0.05 Inference: 39.7% of the respondents commute twice a week and 33.9% three times a week significant at p<0.01.
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Slide: 4/26 Interpreting Results 3 Interpreting Results 3 sex Chi-Square 5.493 df 1 Asymp. Sig. .019 Chi-sq value is greater than p=0.01 but less than p=0.05 hence significant at 5% level Inference: 57.8% of the respondents are males significant at p<0.05 level.
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Slide: 5/26 Interpreting Results 4 Interpreting Results 4 marital status Chi-Square 1.143 df 1 Asymp. Sig. .285 Chi-sq value greater than the critical value p=0.05 hence not significant. Inference: There is no difference between single and married respondents.
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Slide: 6/26 Interpreting Results 5 Interpreting Results 5 freshman/grad student Chi-Square 60.386 df 4 Asymp. Sig. .000 Chi-Sq value less than p=0.01 Inference: 32.3% of the respondents are seniors, 27.8% are graduates and 24.7% are juniors, significant at P<0.01.
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Slide: 7/26 Interpreting Results 6 Interpreting Results 6 Use bus Use van Chi-Square 80.625 62.188 df 6 6 Asymp.
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