ECONOMICS
Masinde_Supply chain strategies and green logistics performance at Unilever in Kenya

Masinde_Supply chain strategies and green logistics performance at Unilever in Kenya

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SUPPLY CHAIN STRATEGIES AND GREEN LOGISTICS PERFORMANCE AT UNILEVER IN KENYA By Masinde Walter Wanyonyi Research Project Submitted in Partial Fulfillment of the Requirement for the Award of Master of Business Administration, School of Business University of Nairobi November, 2013
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ii DECLARATION STUDENT’S DECLARATION I declare that this project is my original work and has never been submitted for a degree in any other university or college for examination/academic purposes. Signature: ______________________ Date:_________________________ MASINDE WALTER WANYONYI D61/67995/2011 SUPERVISOR’S DECLARATION This research project has been submitted for examination with my approval as the university supervisor. Signature: ______________________ Date:_________________________ Prof Gituro Wainaina Department of Management Science University of Nairobi
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iii DEDICATION This research will be dedicated to my Son Alvan Tony Walukaya and my dear wife Maureen Mahero Chiteri. I would also like to dedicate it to my parents for their prayers and moral support. Last and least to my supervisor Prof. Gituro Wainaina.
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iv TABLE OF CONTENTS DECLARATION ............................................................................................................... ii DEDICATION .................................................................................................................. iii LIST OF TABLES ........................................................................................................... vi ABSTRACT ..................................................................................................................... vii CHAPTER ONE: INTRODUCTION .............................................................................. 1 1.1 Background of the Study ............................................................................................ 1 1.1.1 Supply Chain Strategies ...................................................................................... 1 1.1.2 Green Logistics Performance ............................................................................. 3 1.1.3 An Overview of Unilever ................................................................................... 5 1.2 Statement of the Problem ........................................................................................... 6 1.3 Objective of the Study ................................................................................................ 9 1.4 Value of the Study .................................................................................................... 10 CHAPTER TWO: LITERATURE REVIEW ............................................................... 11 2.1 Introduction .............................................................................................................. 11 2.2 Supply Chain Strategies ........................................................................................... 11 2.3 Green Logistics Performance ................................................................................... 13 2.4 Review of Relevant Studies ..................................................................................... 13 2.5 Summary of Research Gaps ..................................................................................... 16 CHAPTER THREE: RESEARCH METHODOLOGY .............................................. 20 3.1 Introduction .............................................................................................................. 20
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v 3.2 Research Design ....................................................................................................... 20 3.3 Data Collection ......................................................................................................... 20 3.4 Data Analysis ........................................................................................................... 21 CHAPTER FOUR: DATA ANALYSIS AND DISCUSSION ...................................... 23 4.1 Introduction .............................................................................................................. 23 4.2 Response Rate, Background Information and Educational Level ............................ 23 4.3 Factors Influencing the Adoption of Supply Chain Strategies ................................. 25 4.4 Relationship Between Hypothesized Factors and Green Logistics Performance .... 31 4.5 Discussion of Findings ............................................................................................. 33 CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS..35 5.1 Introduction .............................................................................................................. 35 5.2 Summary .................................................................................................................. 35 5.3 Conclusion ................................................................................................................ 36 5.4 Recommendations .................................................................................................... 36 5.5 Limitations of the Study .......................................................................................... 37 5.6 Suggestions for further study .................................................................................. 37 REFERENCES ................................................................................................................. 38 APPENDICES .................................................................................................................. 41 Appendix 1 Questionnaire
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vi LIST OF TABLES Table 1: Summary of Literature Review .......................................................................... 18 Table 2: Summary of Methodology .................................................................................. 21 Table 3: Response Rate ..................................................................................................... 23 Table 4: Distribution of Respondents by Gender ............................................................. 23 Table 5: Distribution of Respondents by Education Level ............................................... 24 Table 6: Distribution of Respondents by Length of Service ............................................. 24 Table 7: Descriptive Statistics of Top Management Support ........................................... 25 Table 8: Pearson’s Correlation Coefficient Matrix ........................................................... 26 Table 9: Descriptive Statistics of Information, Communication and Technology ........... 27 Table 10: Pearson’s Correlation Coefficient Matrix ......................................................... 28 Table 11: Descriptive Statistics of Communication ......................................................... 28 Table 12: Pearson’s Correlation Coefficient Matrix ......................................................... 29 Table 13: Descriptive Statistics of Organizational Culture .............................................. 30 Table 14: Pearson’s Correlation Coefficient Matrix ......................................................... 31 Table 15: Model Summary for Regression Analysis ....................................................... 31 Table 16: Coefficient Estimates for Regression Analysis ............................................... 32 Table 17: Challenges Facing Implementation of Green Logistics Strategies ................... 33
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