answers - 6(D i |...

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Unformatted text preview: 6-) (D i | httpsm'mail.goog|e.:omlrnail/ulO/§inbmd‘l5632ddbe434786‘l | c Q Searrh Google Gmail ' Inbox {161] Starred Sent Mail Drafts (25) More v ‘Jobs v Q quality assignmen A 9 li'lViIatrDi'l sent Trizah Nge nye You' saw a Phanuel Ondele 9 li'IViIatlDi'I sent Teddy Muchinah You: unadai erIer Leonard Mwangi You: poo Michael NZioka You. H writ MS Dhoni B lrlvrlaticrrl sent v :Q l l a o I i I I - V I ‘ V l I “DIE' W 7 Question 6. 6. With secondary data, who incurs the expense ofcollecting it? (Points :3) O The user ofthe secondary data 0 The govemment O No one - secondary data by definition is always bee, O Taxpayers. ® The onginal compiler of the information. — Question 7, 7. The basic function of marketing research is: (Points : 3) 0 To conduct surveys and analyze results. 0 To gather information needed to help managers make better decisions. 0 To monitor market trends and developments. 0 To gather intelligence on competitors. @ All of the above are basic marketing research functions. Question 8. If. Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the — purchasers of its aircraft favored speed or fuel efficiency most. The survey results urrill influence which element of the marketing mix? (Points : 3) @ Price 0 Product 0 Place 0 Promotion 0 Preference Question 9. 9. Acme Corporation has identrfied several new market opportunities, but has limited funds to invest and — therefore cannot pursue them all. Which function of rrrarket research will it conduct to identrfy the most promising opportunities? {Points : 3) 0 Planning @ Decision making 0 Problem Solving 0 Performance monitonng E El V Show omit; G) (D a I httpsm'mail.google.:omlrnail/ulO/§inbo)d‘l5632ddbe434?36l I C‘ Q Searrn filEJfie' Google Gmail ' CUF‘IF‘UEE Inbox I161] Starred Sent Mail Draft: [25) More v ‘Jobs v Q . quality assignmen " 9 liwiIatioi'I sent Trizah Nge nye You: saw a Phanuel Ondele 9 lrivIIatiori sent Teddy Muchinah You. unodoi writer Leonard Mwangi You. poo "" Michael NZioka You. n wrtt MS Dhoni B lrlvrlaticrrl sent v 2° .......,......, m...” which of the followrng? (Points :3) 0 Regression analysis 0 Trend analysis 0 Time series analysis @ Simulation analysis 0 Spectral analysis Chamer 7 — Question 3. l A great source of "Voice of the Customer" {VOCJ data is: (Points :3) O Structured O Mobile @ Omni-ti'ansactional O Unstructured 0 Social 7 Question 4. 4. Which of the folloiiinng statements are TRUE about the problems that commonly arise With secondary data” (Points : 3) 0 They are never available when you need it. 0 They do not completely fit the problem. 0 They are too expensive to collect. 0 They are not totally accurate. ® Both B and D. _ Question 5. 5. Data such as transactional data collected by banks, airlines and retailers is known as data. (Points : 3) O Stnrctured @ Random 0 Collected O Ustructured quality assignme... Follow , E V Show omit; 6-) (D i | https:/lmail.g1mg|e.:omlrnailfulO/§inhmd‘lSbfilddbedadifllfi‘l | c Q Searrh Google Gmail ' I I1 box (1 61 ] Starred Sent Mail Drafts (25] More v .Johs v Q quality assignmen A 9 lnvflatmn sent Trizah Nge nye YDU' saw a Phanuel Ondele 9 lrwiiatm sent Teddy Muchinah You: unadai writer Leonard Mwangi You: DDE Michael NZioka You. H writ MS Dnoni B lrivilatiuri sent v «HaioliH-vlfiv‘lumv U Product 0 Place 0 Promotion 0 Preference Question 9, 9. Acme Corporation has identrfied several new market opportunities, but has limited funds to invest and 7 therefore cannot pursue them all. Wnicn function of market research Will it conduct to identrfy the most promising opportunities? (Points : 3] 0 Planning @ Decision making 0 Problem Solving 0 Performance moniton'ng 0 Control Question 1:). 10. Combining realitime sales data With realitime social media mentions in order to better understand consumer sentiment toward an advertising campaign is an example ofwnicn data analysis technique? (Points :3) O Neural networks 0 Affinity 0 Data mining 0 Data fusion (9 Harmonization I "' Healitveaa Forwarded message me: quality assignments <qua|[email protected],com> 'rT'iH IgA quality assignme,,, I Follow i E El V snuw dams ...
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