TJ maxx discussion - Case Study Should T.J Maxx Sell Online...

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Case Study: Should T.J. Maxx Sell Online? Noor-E-Hira Naveed Devry University’s Keller School of Management July 15, 2016
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The company doesn’t give out the names of the brands as those name brands don’t want to be seen being sold at such low process as they are at T.J. Maxx because they are last season and they have been bought from the outlets after not being sold. You can find high-end brands like Coach, Michael Kors, Ralph Lauren, and Nanette Lepore at T.J. Maxx. Meyrowitz the CEO of TJ Maxx said "We're absolutely fine with every vendor saying they don't do business with us, it's a very important part of our relationship.” TJ Maxx is working on a new mobile ad campaign that lets customers save big on the latest gadgets and tech accessories. Since there are so many mobile phone and devices used now for shopping this is a good tech move on TJ Maxx’s part. This campaign is all about promoting company’s technology accessories and consumer can find out what’s available in the local store through their mobile site.
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  • Fall '14
  • Sales, TJX Companies, TJ Maxx, T.J. Maxx

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