Media-plan - I Company Profile(brief Executive Summary Book...

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I. Company Profile (brief) Executive Summary Book Café under the tree was founded by two persons from Korea, name __________________. It was opened July 7, 2012. The company name is “NAMY ARAE INC.” which is a non-profit organization. Many people were keep on asking where is the tree because of the name. The reason behind is that under the tree was based on Elijah’s story in 1Kings 19:1-9. He came to a juniper/broom tree and begged the Lord to take his life due to problems and other circumstances, then he laid down under the tree and an angel touched him. The Lord provided nourishment and he was strengthened again to continue on his journey. Actually the founder is a Catholic person which is particularly a Korean and he definitely loves the verse so he must have place under the tree in such circumstance. Their mission is to help local people by financial assistance, to render jobs to the locals and to provide high quality products, friendly services and facilities to the customers. They envision their café to be a stable, non-profit organization which will provide feeding program, scholarship and supporting non-profit organizations, mission organization and churches. The book café has a kind of theme similar on Korean’s café shop where in their customer can express their feelings and thoughts by means of writing on the sticky notes and posting it on the wall. There are two themes of BOOK CAFÉ; people would have the mind to read, think and dream of their own future and for the future generations to enjoy the pleasure of reading books. Book café under
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the tree is very known as a café full of books and sticky notes. You can read while enjoying their products. You can even post pictures or sticky notes on their wall as a remembrance and gratitude. Book café offers wide variety of beverages and pastries which the customers would enjoy. You would be amazed with their product with perfection and ambiance that will make you feel that you are out of your real world or daily routine with stressful school or work. It is a good place to relax and change life’s phase for a moment. This is the best place for you and your friends to make memories together that will last forever, the place where you and your love one will create those things that will be reminisced in the future. Those little memories that will be remembered and become a bigger picture that will make history in each other’s life.
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Media Objectives To increase target sales and make people patronize and love the product and services To create a quality and brand image in customer’s mind.
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  • Summer '16
  • Mass Media, Baguio City, book cafe, Governor Pack Road

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