SWOT-analysis - In 1886 Coca-Cola was invented by a...

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In 1886, Coca-Cola was invented by a pharmacist named John Pemberton, otherwise known as "Doc." He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success. Usually, everything he made failed in pharmacies. He invented many drugs, but none of them ever made any money. So, after a move to Atlanta, Pemberton decided to try his hand in the beverage market. In his time, the soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda-fountain drink just made sense. And this was when Coca-Cola was born. However, Pemberton had no idea how to advertise. This is where Frank Robinson came in. He registered Coca-Cola's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so well in its first year. And to make matters worse, Doc Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking. Asa Griggs Candler After Pemberton's death, a man named Asa Griggs Candler rescued the business. In 1891, he became the sole owner of Coca-Cola. It was when Candler took over that one of the most innovative marketing techniques was invented. He hired traveling salesmen to pass out coupons for a free Coke. His goal was for people to try the drink, like it, and buy it later on, In addition to the coupons, Candler also decided to spread the word of Coca-Cola by plastering logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. It was one step in making Coca-Cola a national brand, rather than just a regional brand. Strive not to be a success, but rather to be of value. Coca Cola is a popular soft drink sold in restaurants, vending machines and stores worldwide. Coke is the registered trademark of The Coca Cola Company . The company only produces concentrate which is picked by the authorized Coca Cola bottlers all over the globe. The bottlers then make the finished product out of the concentrate using various sweeteners and filtered water. The final mixture is then sold to authorized vendors and stores. There are some other drinks that are manufactured under the name Coca Cola. Some of them are Diet Coke , Caffeine Free Coca Cola, Diet Coke Caffeine Free, Coca Cola Vanilla, etc. Products from this company are available in almost 200 countries all over the world. Coca Cola is one of the world’s most valuable and largest brands.
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Coca Cola’s first bottling happened in Vicksburg, Mississippi in 1891. The soft drink received the national status in the USA by the time it reached the 50th anniversary. Atlanta's Fleeman's Pharmacy made the longest running commercial, Coca Cola soda fountain. The cans of coke first appeared in the year 1955.
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  • Fall '08
  • staff
  • The Coca Cola Company

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