Characteristics of Modern Marketers (1)

Characteristics of Modern Marketers (1) - Characteristics...

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Characteristics of Modern Marketers As we’ve seen, marketing is a critical business function that operates in an environment that is highly scrutinized and continually changing. Today’s marketers undertake a variety of tasks as they attempt to build customer relationships and the knowledge and skill sets needed to perform these tasks successfully are also varied. So what does it take to be a successful marketer? Obviously, at the center of a successful marketing career is an understanding of the important concepts that are discussed in the Principles of Marketing Tutorials. But basic marketing knowledge is just the beginning, for today’s marketers must possess much more. Among the most important knowledge and skills needed to be successful are: Basic Business Skills Marketers are first and foremost business people who must perform necessary tasks required of all successful business people. These basic skills include problem analysis
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  • Fall '08
  • staff
  • Marketing, marketers, Modern Marketers

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