ICT3642_Ass_2_Sem_2_2016(1) - ICT3642 Assignment 2 Semester...

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ICT3642: Assignment 2: Semester 2 2016 Business Informatics IIIB Page 1 Assignment 2 consists of 50 multiple choice questions. Follow the instructions and submit your assignment online on myUnisa. Assignment 2 Due Date: Unique Number: Content of Prescribed Textbook? 50 Marks 10% of yearmark Please submit online on myUnisa 26 August 2016 657286 Chapter 6 to 10 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. 1. Which of the following phrases defines a brand? 1. the subjective experience that consumers have with a product or service 2. a promise 3. the “face”a business presents to the world 4. 1-3 2. Which of the following is the new top-level domain for businesses? 1. .aero 3. .biz 2. .mil 4. .jobs 3. Secondary sources for e-business market research data include all the following except: 1. focus groups 3. government databases 2. industry white papers 4. professional journals 4. The section of a marketing plan that details the estimated costs associated with accomplishing marketing objectives is the: 1. Executive Summary 3. Situational Analysis 2. Budget 4. Appendix 5. Which of the following factors are used to develop market segments? 1. geographic region 3. psychographics characteristics 2. demographic characteristics 4. 1-3 6. In the Situational Analysis section of a marketing plan, data on the number of potential customers, consumer purchasing power, and project sales volume are all measures of: 1. market segmentation 3. market size 2. market objectives 4. market strategies 7. Specific actions an e-business employs to accomplish its marketing goals are called: 1. strategies 3. objectives
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ICT3642: Assignment 2: Semester 2 2016 Business Informatics IIIB Page 2 2. tactics 4. plans 8. The ways in which an e-business will measure the success of its marketing strategies and tactics are called: 1. bootstrapping 3. performance measures 2. benchmarking 4. objectives 9. Dogpile and KartOO are examples of: 1. search engines 3. metasearch engines 2. directories 4. URLs 10. Using descriptive Web page titles, avoiding frames and dynamic content, and using meta tags are all part of: 1. public relations 3. link popularity 2. search engine optimization 4. an affiliate program 11. Floating and streaming media ads are also called: 1. rich media ads 3. sidebar ads 2. pop-under ads 4. banner ads 12.
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  • Spring '16
  • UNKNOWN
  • Web page, World Wide Web, web site, affiliate program, Business Informatics, Business Informatics IIIB

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