SproutsExecSummary - Team25 ExecutiveSummary...

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Team 25 M346 Retail Presentation Sprouts Farmers Market Indiana Expansion Strategy Executive Summary After analyzing potential trade areas to establish Sprouts Farmers Market’s first Indiana location, we recommend expanding into the Crown Point, Indiana Zip Code of 46307. This location shows promising retail potential, as our regression analysis indicates an understore value of 4 stores (meaning the area’s population could support 4 additional supermarkets). In addition, this trade area also proved to have customer demographics that highly correspond to those of a typical Sprouts customer. In short, Crown Point’s residents’ median age, level of education, and household income mirror those of Sprouts’ target customers. Considering these findings when compared to other options, the 46307 zip code is the ideal trade area within Indiana to most effectively continue Sprouts’ progression into midwest expansion.
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  • Fall '11
  • JACKSON
  • Crown Point, Sprouts Farmers Market

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