PresentationQuestions - (Team25 Q1) , .Inaddition noneoft

Info icon This preview shows pages 1–2. Sign up to view the full content.

Sprouts Supermarket Presentation Questions (Team 25) Q1) Are there any direct competitors in the Crown Point area? ­ While there are various supermarket options in Crown Point, there are still not enough supermarkets to satisfy the demand as detailed in our regression model. In addition, none of the supermarkets in Crown Point are organic and health oriented like Sprouts is. According to our market research, the residents of Crown Point consistently match up demographically with Sprouts target market, further indicating that Crown Point is a good location for Sprouts to expand into. Q2) Based on your regression analysis, are there any other trade areas in Indiana that we could successfully expand to in the future? ­ Yes. Several other locations such as Terre Haute, Lafayette and Indianapolis showed retail potential because of the fact that they were understored. Additionally, these locations showed promising demographics that correlated with the typical Sprouts customer such as age, income and education.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '11
  • JACKSON
  • Crown Point

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern