5.2 MKTG1010 Marie Jimenez - IX Posicionamiento Queremos...

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IX. Posicionamiento: Queremos que todas las personas que utilizan pañales tengan acceso al este producto. Utilizaran diversas estrategias para poder llegar a destacarnos en este mercado aun sabiendo que existen otras marcas igual de buenas en el mercado. Se utilizará la misma fórmula o ingrediente en el producto porque por años esa es la que ha rendido buenos frutos. X. Estrategias: Producto : Todos los ingredientes que lleva la fórmula para la irritación de pañales son los mismo que se han utilizados por años. Los ingredientes son: 1. Cera de abejas 2. Acido benzoico 3. Dimeticona 4. Fragancia 5. Aceite de soja (soya 6. Aspartato de magnesio 7. Metilparabeno 8. Cera microcristalin 9. Aceite mineral 10. Extracto de la semilla Oenotherea Biennis (primavera nocturna) 11. Extracto de la hoja Olea Europaea (aceituna)
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  • Spring '16
  • Aceite, Ácido, Aceite de oliva, Glycine max, Olea europaea, Propilenglicol

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