BUS 322 - PRACTICE - COURSE OBJECTIVES By the end of the...

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COURSE OBJECTIVES: By the end of the course unit the learners should be able to:- COURSE OUTLINE Course Content WEEK TOPIC/SUB-TOPIC REFERENCES 1 Introduction - The international Business Cycle - Characteristics o fthe cycle - Phases of the cycle 2 - Global Economic activity - Global snapshots 3 -Emerging markets 4 CAT 1 5 - International legal and ethical issues 6 - Customs and business policy issues in E- Commerce - Infrastructure issues in E-Commerce 7 - Legal Environment in E-Commerce 8 - Contracting and contract enforcement - Website content - Advertising 9 CAT 2 10 - Ethics in E-commerce - Taxation in E-commerce 11 - E-Commerce principles 12 - Pestel - Swot - Porters five forces 13-16 MAIN EXAMINATIONS INTERNATIONAL TRADE LESSON ONE 1
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Introduction Learning objectives for the lesson At the end of the lesson, the leaner should be able to; 1. Know what is international business 2. The International business cycle 3. Characteristics of the phases in the business cycle: International differs from domestic business in that a firm operating across borders must deal with the forces of three kinds of environments- domestic, foreign and international. The growing importance of foreign markets to international firms-plus the fact that thousands of concerns were venturing overseas for the first time- made it imperative for managers to know something about the intricacies of doing business abroad. This module aims to enable students to gain knowledge and critical understanding of the issues that impact international business and management in a globalizing economy. By focusing on a critical assessment of the impact of organisations operating on an international and global level on a range of stakeholders, the module will advance students’ knowledge and understanding of the interplay between globalisation, business and management. Contemporary organisations operate in an international environment where business structures, processes and dynamics are faced with the challenges of global competition. The complexity of international business and management emerges from the intertwining dynamics between different stakeholders, which can be understood by analysing a diversity of topics, inter alia global labour relations, trade relations, international marketing and global governance. The module will adopt a stakeholder approach to facilitate that students engage critically in the discussion of the challenges, opportunities, threats and consequences facing organisations as a result of contemporary issues in international business and management. The International Business Cycle The global economy, like any economy, is affected by regular and recurring fluctuations in the levels of economic activity. If a country’s economy is experiencing a boom or recession its domestic demand for goods and services can be affected. The combined effects on the level of economic activity of individual countries will in turn affect the global economy.
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