MARKETING-LYZA - 4.3 Historical Development of Marketing...

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4.3 Historical Development of Marketing Research During the middle ages, the merchant families of Fugger and Rothschild prospered in part because their organizations enabled them to get information before their competitors did. In 1879, N.W. Ayer and son conducted a crude but formal market survey, to measure markets for agricultural machineries, manufactured by Nicolas-Spepard Company. This market survey is probably the first real attempt at business research in the United States. The Curtis Publishing Company is generally conceived to have formed the first formal business research department with the appointment of Charles Parlin as manager of the Commercial Research Division of the Advertising Department in 1911. In June 1915, the United States Rubber Company Appointer Dr. Paul H. Nystrom as head of the Department of Commercial Research Program. Dr. L.D.H. Weld from Yale University was employed by Swift and Company as a general economist, in 1917. With the growing
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