CBA
STRATEGIES OF PUBLIC RELATION BY LAGUIDAO

STRATEGIES OF PUBLIC RELATION BY LAGUIDAO - PRINCIPLES OF...

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PRINCIPLES OF PUBLIC AND CUSTOMER RELATIONS Strategies of Public Relation Antoneth E. Laguidao BSOA 2-1N
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For effective implementation of the Public Relations objective a Public Relations strategy is to be evolved. A PR strategy will help you organize your PR activities and make strategic decisions around the best way to communicate. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness.
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Setting and selecting objectives By setting and selecting objectives, companies give themselves a sense of purpose and direction. This provides a framework around which to create their plans.
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Determining key results area Your key result areas are those things that you absolutely, positively must do to fulfill your responsibilities and achieve your business goals. Your job is to determine what the key result areas are for your work, and then to develop a plan to complete them and continually improve in each area.
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