OBJECTIVES OF PUBLIC RELATIONS BY GARCIA - OBJECTIVES OF...

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OBJECTIVES OF PUBLIC RELATION
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Building Product Awareness When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events.
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Creating Interest – Whether a PR placement is a short product article or is included with other products in “round up” article, stories in the media can help entice a targeted audience to try the product. For example, around the holiday season, a special holiday food may be promoted with PR through promotional releases sent to the food media or through special events that sample the product.
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Providing Information – PR can be used to provide customers with more in depth information about products
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