CBA
STRATEGIES IN PROMOTING GOODWILL OQUENDO

STRATEGIES IN PROMOTING GOODWILL OQUENDO - STRATEGIES IN...

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STRATEGIES IN PROMOTING GOODWILL Presented by: Kenneth F. Oquendo
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CONTENTS I. Introductions II. What is Goodwill? III. Strategies in Promoting Goodwill. IV. How to maintain and establish goodwill? V. The Importance of Creating Goodwill VI. Conclusions
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INTRODUCTION Goodwill is something that cannot be bought but has to be earned; there is no way to earn it overnight. It will take considerable time and effort to develop goodwill in for a business. We have listed some factors that aids in developing goodwill in business.
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INTRODUCTION Establishing goodwill and loyalty with your audience should be a main area you focus on. When you perform acts of goodwill for your audience they will reward you with loyalty and love. Treat people right and they will treat your brand right.
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WHAT IS GOODWILL? It is an intangible asset for any business, because it exhibits the value of the business and what it stands for; such as good employees, client relationships, brand name and its community work. Goodwill is all about the nature of the business and the integrity and ethics with which you conduct your business. The understanding between your customers and you, your employees and you also contribute to the business is goodwill. Consider goodwill as an honor that is impossible to imitate.
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WHAT IS GOODWILL? The value of a company’s brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet .
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WHAT IS GOODWILL?
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