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Unformatted text preview: c. Scarcity d. Orders e. Laws/Rules B. The apparent loss of freedom makes us: a. Desire/Value the restricted behavior more. b. Devalue alternatives we are stuck with c. Resent the restricting agent C. The extent of our reactance depends on: a. Perceived importance of behaviors b. Magnitude of the threat: regulation vs. elimination. VII. Inoculation Theory: To build up a defence ( to immunize) against persuasion.-Recent study on direct mail: inoculation by direct mail is more effective than refutation after a person has been the target of persuasion. A. Inoculation depends on motivation = (a perceived threat) B. Inoculation depends on our capability of defending a belief/attitude/value...
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- Spring '07