Unformatted text preview: c. Scarcity d. Orders e. Laws/Rules B. The apparent loss of freedom makes us: a. Desire/Value the restricted behavior more. b. Devalue alternatives we are stuck with c. Resent the restricting agent C. The extent of our reactance depends on: a. Perceived importance of behaviors b. Magnitude of the threat: regulation vs. elimination. VII. Inoculation Theory: To build up a defence ( to immunize) against persuasion.-Recent study on direct mail: inoculation by direct mail is more effective than refutation after a person has been the target of persuasion. A. Inoculation depends on motivation = (a perceived threat) B. Inoculation depends on our capability of defending a belief/attitude/value...
View Full Document
This note was uploaded on 04/22/2008 for the course COM 318 taught by Professor Stewart during the Spring '07 term at Purdue.
- Spring '07