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Unformatted text preview: want them. Industrial Goods Production goods: into the product Raw materials Component parts: for building something, fender, generator, alternator Production materials: nuts and bolts. Must have Support Goods: don’t NEED but want to have Installations Accessory Equipment Supplies Service GRAPH FIGURE 14.6 Introduction stage: introduce the product, beginning advertisements Growth Maturity Decline Product branding Brand names Brand marks Trademark: failed to aspirin, zipper, kerosene all failed to mark there name Categories of brands Manufacturer brands Dealer/ private brands Generic brands Branding Terms Brand equity Brand awareness Brand loyalty levels Brand recognition Brand preference Brand insistence Pricing strategies Cost based pricing: working up. Target costing: deciding what you want to charge Competition based: see what others are charging Break even analysis Skimming pricing//penetration pricing Bundling Psychological pricing...
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- Spring '07
- Brand, industrial goods, Total Product Offer, value package