dec. 1 - d most effective when coupled with a prose message...

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Dress - appropriate for: o occasion o the person o setting o audience - Variety of effects: o Enhances self-concept o Gains credibility o Shows status or place in the hierarchy o Gains attention o Express a point o Makes an impression Product Attractiveness A. Face, eyes and posture B. Music a. Instruments may create or reinforce a mood b. rhythm may reduce inhibitions and defense mechanisms c. repetition may produce “instant light hypnosis”
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Unformatted text preview: d. most effective when coupled with a prose message Unusual Presentations:-Create pictures or actions.-Induce audience to stop and think Pictures that exhibit stark reality: vivid Symbols and symbolic actions:-Identify what we hold dear.-Identify enemies and what we detest and fear.-Express ideas vividly...
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