Learning theories - B S-O-R(stimulus-organism-response)= message and mediating forces within are triggered by drives and motives C MASLOWS

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Learning theories A. S-R (stimulus response)= we are passive entities with an absence of critical thought. a. Prestige suggestions: associations with prestigious sources i. Celebrity endorsements ii. Sponsorships of events or participants in events
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Unformatted text preview: B. S-O-R (stimulus-organism-response)= message and mediating forces within are triggered by drives and motives. C. MASLOWS HIERARCHY OF NEEDS...
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This note was uploaded on 04/22/2008 for the course COM 318 taught by Professor Stewart during the Spring '07 term at Purdue University-West Lafayette.

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