Case 2 - Auna Dailey Mtkg310 Consumer Behavior Case 2 Case...

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Auna Dailey Mtkg310 Consumer Behavior Case 2 Case 3-6 Revlon for Men? Step1 – Review the case and identify the relevant facts Males have three reasons for trying to look good o Their career may be enhanced by looking good, which includes being attractive, fit appearing, and energetic o Men’s concerns about their looks is attractive to women o Combination of competitiveness and their ego In 2003, men’s grooming market was approximately $7.7 billion, up from $3.3 billion in 1995 Skin care market is a relatively small part of the overall men’s grooming marketing Research and observations have led to several observations: o One is that men are willing to buy and experiment with different types of colognes o Yet they almost uniformly don’t want anything that smells too strong or draws attention to themselves Despite such challenges, numerous firms are entering the market with a variety of beauty-enhancing products that are focused towards men and positioned as skin
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This note was uploaded on 02/17/2009 for the course MTKG 310 taught by Professor Edgray during the Spring '09 term at Davenport.

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Case 2 - Auna Dailey Mtkg310 Consumer Behavior Case 2 Case...

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