Unformatted text preview: knowing is that if they are charging their customers for the fix they may be upset to learn that they fixed the problem and charged them money for it without them ever knowing. 3. What is the role of technology in building customer loyalty at EMC? The role of technology in building customer loyalty at EMC is very important. They use their technology in many ways that helps build customer relationships and gives the customer satisfaction. For example the fact that their customer service organization is not used as a profit center, but rather the service is included in the cost of the product, shows their customers that they really do care....
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This note was uploaded on 02/17/2009 for the course MGMT 357 taught by Professor Jimgort during the Spring '09 term at Davenport.
- Spring '09