Chapter 14

Chapter 14 -...

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Sheet1 Page 1 {\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial {\*\generator Msftedit 5.41.15.1507 \par Total Product offer (value package)\par \tab - Everything that consumers evaluate when deciding whether to buy something (also called value package)\par Value package includes:\par \tab - Physical Attributes\par \tab - Intangible attributes\par \tab - Perceived attributes\par r m \tab -Product Mix: combination of all lines that a company makes \par \par \par Categories of Goods:\par Consumer goods:\par \tab convinience goods: buy without planning, they are easy. you dont make special trips for "tic-tacs". Something that is there \tab shopping goods: washer dryer. you go out and look for the best price \par
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Chapter 14 -...

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