Unformatted text preview: Incongruity: inconsistent within itself d. Ridicule: to mock or make fun of e. Pun: Play on words II. Rules for using humor a. Must be appropriate for i. Audience: gender, age, race, ethnic group A. Must fit the message a. It has to fit the message. And it has to be relevant b. Enhance but not overwhelm the message. Stroh’s beer did not connect alex the dog. c. Should be integrated into the substance of the message rather than stand alone. d. Must be of high quality i. Good taste ii. Natural and spontaneous (not contrived or scripted) iii. Fresh or new iv. Presented effectively v. Must have an element of truth...
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- Spring '07
- Ethnic group, The Normal, Stroh Brewery Company, Alex the Dog, HUMOR I. Characteristics