Unit 3 - B An argument may have evidence or data= proof...

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B. An argument may have: evidence or data= proof that supports an assertion or claim reservations= circumstances that reveal limitations of a claim qualifiers= words that reveal the degree of confidence (certainty or uncertainty) in a claim BEWARE: of contradictory connections in arguments called non-sequiturs II. Inductive argumentative patterns A. Generalization or example: a statement about the distribtion of some characteristics among the members of a specific class. what is the amount of the sample? how was the sample selected? what is being asserted from this sample? BEWARE: A hasty generalization occurs when one generalizes from one or a few examples. B. Cause- effect: a statement indicating what caused an observed effect. was this the only cause or the major cause? could this cause generate effect? what evidence establishes a casual link? BEWARE: A false cause (post hoc fallacy) occurs when (1) we argue that since B followed A, A must have caused B or (2) coincidences are seen as causes C. Hypothesis or facts: a statement that explains best the available evidence how frequent is this hypothesis with this evidence? are facts sufficient to warrant this claim? what evidence would make this hypothesis more or less convincing? the smoking gun Dress - appropriate for: o occasion o the person o setting o audience - Variety of effects: o Enhances self-concept o Gains credibility o Shows status or place in the hierarchy o Gains attention o Express a point o Makes an impression Product Attractiveness A. Face, eyes and posture
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B. Music a. Instruments may create or reinforce a mood b. rhythm may reduce inhibitions and defense mechanisms c. repetition may produce “instant light hypnosis” d. most effective when coupled with a prose message Unusual Presentations: - Create pictures or actions. -
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This note was uploaded on 04/22/2008 for the course COM 318 taught by Professor Stewart during the Spring '07 term at Purdue.

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Unit 3 - B An argument may have evidence or data= proof...

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