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Unformatted text preview: ii. Narrative: a long story (usually non-fictional) that invites the audience into the experience with the persuader iii. Statistics: numerical evidence that shows how many, few, great, or small instances of a particular kind are. iv. Testimony: least factual? 1. Personal: the persuaders own opinions or facts 2. Lay witness: a. Simulated: think of this person of a witness, b. Actual: 3. Paid Witness: 4. Historical authority: Aristotle on persuasion 5. Expert authority: Someone who is a recognized expert....
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This note was uploaded on 04/22/2008 for the course COM 318 taught by Professor Stewart during the Spring '07 term at Purdue University-West Lafayette.
- Spring '07