October 6 - Emotional triggering depends upon the individual

October 6 - Emotional triggering depends upon the...

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A. Emotional triggering depends upon the individual a. Mood: if they are in a good mood, it would be difficult to get them interested in a dark subject. b. Personality: some are always pessimistic/optimistic c. Experiences: on campus d. Needs: Maslow’s hierarchy e. Situation f. Information level: if you have a high level info, you know what’s going on. i. – well informed are less persuadable B. Displaying the emotion is essential C. Design fear appeals carefully: vary intensity to satisfy several variables a. Intense fear appeals if: deals with life and death. When life is threatened i. An initial exposure. Never seen it before ii. If you feel invulnerable: “it cant happen to me” iii. If the persuader is highly credible iv. Major action is desired= stop smoking b. Moderate fear: Were it does not threaten life i. Previous exposure ii. If the audience feels “somewhat” vulnerable iii. If the persuader is moderately credible iv. Will face counter persuasion v. Moderate action is desired= have an x-ray
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October 6 - Emotional triggering depends upon the...

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