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Unformatted text preview: A False Distinction (p.95-96) Fallacies (p.96-100) Persuasion's Self-Interest and Argument's Public Interest (p.101-103) Chapter 13 Strategic Considerations of set messages o How to begin (pp. 370-371) o Constructing the thesis (p. 372) o Developing main points (p. 372-373) o Writing the introduction (pp. 376-378) o Preparing the outline (p. 379) Strategic Considerations for discursive messages o Carl Hovland experiment (p. 384) o How to use persuasive language (pp. 384-386) Strategic considerations for discursive messages o When to reveal the thesis (383) o Whether to recognize opposing views (384) Strategic considerations for nondiscursive persuasion o The visual image (388-389) o Honoring Gestalt values (389-390) o Keeping the message simple and thematically consistent (392)...
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- Spring '07