October 4 - 2. Shame and guilt: a. Must be situational....

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
A. Incorporate emotional appeals into the message. a. Physical and psychological reactions that prepare us for action i. Survival emotions: 1. hate, fear, anger, love, sexual attraction ii. Social emotions: 1. pride
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2. Shame and guilt: a. Must be situational. Small time frame to hit the hot spots. b. Short lived. We try to get rid of guilt asap 3. Sympathy and pity: 4. Humor 5. Joy 6. Sadness...
View Full Document

This note was uploaded on 04/22/2008 for the course COM 318 taught by Professor Stewart during the Spring '07 term at Purdue University-West Lafayette.

Ask a homework question - tutors are online