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October 4 - 2 Shame and guilt a Must be situational Small...

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A. Incorporate emotional appeals into the message. a. Physical and psychological reactions that prepare us for action i. Survival emotions: 1. hate, fear, anger, love, sexual attraction ii. Social emotions: 1. pride
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Unformatted text preview: 2. Shame and guilt: a. Must be situational. Small time frame to “hit” the hot spots. b. Short lived. We try to get rid of guilt asap 3. Sympathy and pity: 4. Humor 5. Joy 6. Sadness...
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