3251 Notes Feb 14

3251 Notes Feb 14 - Ways to measure media: Print:...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Ways to measure media: Print: Circulation, Pass Along Readership TV: Nielsen Ratings Radio: Arbitron Company Circulation is measured by individual publishers. Nielsen and Arbitron are private measuring companies. Audience Data Sources: Nielsen Media Research, Arbitron, SRDS, MRI, SMRB, Nielse/NetRatings, ComScore Media Metrix Nielsen is a global conglomerate of measuring media and has a monopoly in the United States. RADAR: company that did national radio ratings. SRDS: Compiles media rates and information. MRI: SMRB: Nielsen/Net Ratings: Measures website traffic. ComScore Media Matrix: Television Audience Measurement: Television programs are measured in terms of the size of their audience. An estimate of the audience that has viewed a program or has tuned in during a specific time period. Share: a relative measurement that reflects a programs ability to attract viewers when compared to other programs during the same time period. # of viewers/# people watching television in a time period Rating: an absolute measurement that reflects the percentage of all individuals or homes in a particular...
View Full Document

This note was uploaded on 04/22/2008 for the course JOUR 3251 taught by Professor Jisuhuh during the Spring '08 term at Minnesota.

Page1 / 3

3251 Notes Feb 14 - Ways to measure media: Print:...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online