Unformatted text preview: First, I’d like you to tell me whether or not an item is important to you when you listen to the radio. Then, I’d like you to tell me which Big City radio station BEST fits each statement. (switched from Ordinal/Nominal to only Nominal) 11. During a typical week how likely are you to listen to the radio (on a scale of 1-10) in the morning between 5 and 10a.m. (Changed from Nominal to ordinal) 14. Now I’d like to read a list of things a radio station might include in its weekday morning program Monday thru Friday between 5 and 10 a.m. Please tell me if each segment is important to you when you listen to the radio weekday mornings. 15. Next, I’d like to read a few things about radio talk shows and find out how important each one is to you. For each item indicate whether or not the item is important to you. 5. Q2: Mode, Q6:Mode, Q9: Mean, Q13: Mode, Q36: Range...
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- Spring '08
- Advertising agency, Talk radio, Radio broadcasting, Broadcast engineering, John Prall Jour