3251 Notes Jan 22

3251 Notes Jan 22 - Yuri: TA Hours: Wed 10am- Noon Research...

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Strat Comm Research: What is strat comm Research?: What is our target audience? What do they look like? Without this knowledge your campaign will not be effective. Research is necessary in every step of decision making in everyday life. Office: 338 Murphy. Hours: Tu/Th 11am-Noon.
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Unformatted text preview: Yuri: TA Hours: Wed 10am- Noon Research Categories: Primary and Secondary Research . Primary data : collected by oneself for your own purpose. Divided into quantitative and qualitative methods. Secondary data : collected by others but used for your own purposes....
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