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Unformatted text preview: Data can be generalized to the population. A statistical test is possible Disadvantages: can be more costly than qualitative research. Can take longer time to conduct Cannot provide in-depth information. Types of Quantitative research: Survey research Experimental research Survey Research: Systematic gathering fo information from a sample of individuals Various Survey Methods-personal interview-Telephone interview-Mail survey-Computer interview Experimental research Researchers manipulate the independent variable and then observe the responses of subjects on the dependent variable Types of experiement: Laboratory experiments, field experiements Problems in Quantitative Research Sample: Its often selected incorrectly or is not large enough because having a “large enough” sample is very expensive. Data tends to be skewed because of this. Sample Frame: Causality: The Questions:...
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This note was uploaded on 04/22/2008 for the course JOUR 3251 taught by Professor Jisuhuh during the Spring '08 term at Minnesota.
- Spring '08