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Unformatted text preview: Then make a likert scale (opposite words on a scale of seven degrees of separation. Then take your brands, any brand that fits your bracket Now create a map. Opposites on each end of Y and X axis Avoid Dimensions like reasonably priced. There should be definite ends on each side. Unipolar vs bipolar Segmentation: Dividing your audience into groups based on commonality. Race, Gender, Age- Demographic Segmentation Zip Code- Geographic Segmentation Values, Lifestyles- Psychographic Segmentation Product Use Based Segmentation...
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This note was uploaded on 04/22/2008 for the course JOUR 3251 taught by Professor Jisuhuh during the Spring '08 term at Minnesota.
- Spring '08