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Unformatted text preview: Then make a likert scale (opposite words on a scale of seven degrees of separation. Then take your brands, any brand that fits your bracket Now create a map. Opposites on each end of Y and X axis Avoid Dimensions like “reasonably priced”. There should be definite ends on each side. Unipolar vs bipolar Segmentation: Dividing your audience into groups based on commonality. Race, Gender, Age- Demographic Segmentation Zip Code- Geographic Segmentation Values, Lifestyles- Psychographic Segmentation Product Use Based Segmentation...
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- Spring '08
- Marketing, opposite