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Unformatted text preview: At least 2 groups per location Recruiting Sample Telephone screening, snowball, incentives Selecting a moderator Personality characteristics Demographic characteristics Cost estimate Developing a discussion guide Typically drafted by the moderator Procedure for Focus Groups Conduct Focus Groups 1. Prefatory remarks 2. Introductions and personal information 3. Setting the context for discussion 4. Main Discussion 5. Summary of Discussion 6. Additional Questions Data Analysis 1. Review Session 2. Listen to and transcribe tapes 3. Systematic analysis of transcripts. Procedure for in-depth interviews 1. Setting a location 2. Creating an interview guideline (interview schedule) 3. Conducting an interview 4. Writing down initial impression after each interview 5. Analyze data...
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- Spring '08
- Qualitative Research, Determine group characteristics