Unformatted text preview: New Innovative Traditional Old Understanding the consumer. (hard to do because clients wants the ad to be about them) Crest White Strips make your teeth whitest: white teeth makes you more attractive: being attractive makes you happy...
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This note was uploaded on 04/22/2008 for the course JOUR 3241 taught by Professor Jenniferjohnson during the Spring '08 term at Minnesota.
- Spring '08