3241 Notes Mar 26

3241 Notes Mar 26 - New Innovative Traditional Old...

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Features-Benefits-Value: Ladder for successful ad campaigns. What is the product-What are the good qualities-What is the emotional connection? Perceptual Mapping: The perceptual map allows you to draw what you know visually . Let’s you develop a better understanding on how to deal with the challenges of advertising.
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Unformatted text preview: New Innovative Traditional Old Understanding the consumer. (hard to do because clients wants the ad to be about them) Crest White Strips make your teeth whitest: white teeth makes you more attractive: being attractive makes you happy...
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This note was uploaded on 04/22/2008 for the course JOUR 3241 taught by Professor Jenniferjohnson during the Spring '08 term at Minnesota.

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