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Unformatted text preview: Creative Brief: Why are we advertising? Means what you are trying to accomplish with ad What is trying to get consumer to do? What actions are you trying to get the consumer to do? Who are we talking to? Simple, short description What do we know about them that will help us? What is the core conflict that this brand is tapping into What is the main idea that were trying to express? How will the conflict be resolved? Why should people believe us? Support your story, nothing else Joh02016@umn.edu , email letter and 5 ps for science museum brief....
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- Spring '08