3241 Notes Feb 11

3241 Notes Feb 11 - Presentation Creative Briefs Not creative Ideas Not the 5 C's 5 C's are a worksheet No need to hand in 5 C's Need a copy of the

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Presentation: Creative Briefs, Not creative Ideas. Not the 5 C’s. 5 C’s are a worksheet. No need to hand in 5 C’s. Need a copy of the creative brief to hand in. Minnesota Science Museum was a great example of how to write a creative brief. Presentation: Just because it is just the creative brief doesn’t mean the presentation shouldn’t be boring. Set the tone. Ways to set tone: Bring consumer to life . Find piece of film. Maybe do cardboard cutouts of consumer. Introduce and Set Objective: Objective will be to introduce the plan. Ask questions, get feedback and move forward on creative development. Talk about Credentials: Know your audience, don’t be derogatory towards them. Talk about business problem: Business problem; why are we advertising? Identify target’s problem concerning our client. Look at 3 different business problem issues. –Introduction : target audience doesn’t know about the product/service, if it’s new. –Awareness : being aware of what the product/service offers now. Reminding people about product/service and bringing up the new points of
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This note was uploaded on 04/22/2008 for the course JOUR 3241 taught by Professor Jenniferjohnson during the Spring '08 term at Minnesota.

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3241 Notes Feb 11 - Presentation Creative Briefs Not creative Ideas Not the 5 C's 5 C's are a worksheet No need to hand in 5 C's Need a copy of the

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