Unformatted text preview: This is individualization. Having clean dishes helps acquire that. Email what you think you will be working on for the brief presentation. Finding Truth: we know from Bill Burnback from VW that the magic is in the product. This helps emotionally connect product attributes with benefits. Mike Miller studied Bittie Mulligans. So he decided to study the ethnography of Bittie Mulligans. When mike went in and watched the patrons, he realized that the bar revolved around entertainment but also found that the sound system wasn’t very good. Also, when he ordered beer he realized that the beer wasn’t very cold....
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- Spring '08
- Marketing, Want, tangible characteristic