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Unformatted text preview: This is individualization. Having clean dishes helps acquire that. Email what you think you will be working on for the brief presentation. Finding Truth: we know from Bill Burnback from VW that the magic is in the product. This helps emotionally connect product attributes with benefits. Mike Miller studied Bittie Mulligans. So he decided to study the ethnography of Bittie Mulligans. When mike went in and watched the patrons, he realized that the bar revolved around entertainment but also found that the sound system wasnt very good. Also, when he ordered beer he realized that the beer wasnt very cold....
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This note was uploaded on 04/22/2008 for the course JOUR 3241 taught by Professor Jenniferjohnson during the Spring '08 term at Minnesota.
- Spring '08