Unformatted text preview: ease these tensions half of Mercosur may side with Chavez and the other with Bush. If theses tensions were to still increase it seems as though the market would form a type of Market Barrier (293), separating the pro Bush from the pro Chavez but still trying to benefit from trade, within itself if not split completely and become two separate market groups. If these market groups were to split the regional tensions would grow and reciprocity (294) would not happen. The two markets would have enough tension between them that one would not be willing to trade with the other and in turn the second market would refuse to trade with the first. To Combat this possible scenario both Bush and Chavez are traveling to friendly countries in what seems to be a race to gather as many allies as each can in order to gain as much influence on the market as either president can....
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- Spring '07
- Marketing, Americas, President Chávez