Answers for Test 3 BA 315 Winter 08 Due March 4

Answers for Test 3 BA 315 Winter 08 Due March 4 - Name:_ BA...

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Name:_________________ Favorite Ice cream:____________ BA 315: Test #3, Winter 08 Lundquist College of Business University of Oregon Ali Emami This is a take home exam due on Tuesday March 4 in class at 2:00 p.m. (no electronic submission). Please answer all questions and make sure to type your answers in spaces provided below each question. Please do not talk, or collaborate with any living person for answers. Remember, you are competing for grades higher than your classmates’ grades. So, helping others may reduce your grade. Any unethical behavior (plagiarisms, “similar” answers, communications with others, etc.) can result in a zero and a failing grade in the class. Lecture notes for T-S chapters 3, 4, 5, and 6 are posted under Course Documents, Lecture Materials, T-S Lecture Notes. T-S Chapter 3: 1. As the owner of a new fast-food enterprise seeking a loan from a bank to finance the construction and operation of three new store locations, you have been asked to provide the loan officer with a brief analysis of the competitive environment in fast-food. Draw a five- forces diagram for the fast-food industry and briefly discuss the nature and strength of each of the five competitive forces in fast food. Do whatever Internet research is required to expand your understanding of competition in the fast-food industry and do a competent five- forces analysis. Suggested Answer: You should draw a five-forces diagram similar to figure 3.3 in the text. The drawn diagram should show that the five forces are: (1) firms in other industries offering substitute products, (2) buyers, (3) potential new entrants, (4) suppliers of raw materials, parts, components, or other resource inputs, and (5) rivalry among competing sellers in the industry. Suggested responses for discussing the nature and strength of the five competitive forces in fast food may include (numbers correspond to the numbered items above): (1) competitive pressures stemming from the attempts of companies outside the industry to win buyers over to their products - other food providers such as Sheetz and Denny’s – strength is strong, (2) competitive pressures stemming from buyer bargaining power and seller-buyer collaboration – different consumers and varying preferences – strength is high, (3) competitive pressures coming from the threat of entry of new rivals – any new restaurant or food service business – strength is moderate, (4) competitive pressures coming from supplier bargaining and supplier-seller collaboration – provider of food items – strength is moderate, and (5) competitive pressures created by jockeying for better market position, increased sales and market share, and competitive advantage – established competitors such as McDonald’s – strength is high. 2.
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This test prep was uploaded on 04/22/2008 for the course ECON 315 taught by Professor Aliemami during the Spring '08 term at University of Oregon.

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Answers for Test 3 BA 315 Winter 08 Due March 4 - Name:_ BA...

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