project 2.docx - Explain specific types of marketing the...

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Explain specific types of marketing the business should pursue.Create a product that customers are proud to share. Product concept will ensure that our biketechnologies are up to date with the latest advancements- this begins with solar poweredbatteries, which allows customers to ride for longer and further.Effective marketing starts with a strong knowledge of your customers to give unique insight torise above competition; the most reliable source of fresh customer insights is good marketinginformation. Marketing research is a systemic process for identifying marketing opportunitiesand solving marketing problems by collecting and analyzing marketing information, includingcustomer insights (Segmentation and Targeting) (UMGC, 2022).Features, Price, Information, Customer service and Convenience are a combination of factorscalled the marketing mix, that a company controls to provide value to its target customers andused to gain advantage over their competitors (Marketing Mix) (UMGC, 2022).Four main factors- product, promotion, place, price- a major part of marketing is getting themarketing mix right for the target customer.Marketing is the range of activities related to creating, communicating, delivering, andexchanging offerings that have value for others. The marketing function brings value tocustomers the business seeks to identify, satisfy, and retain.Marketing is also responsible for the environments in which this value exchange occurs. The
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Term
Fall
Professor
JohnnieBrown
Tags
Marketing, Guerrilla marketing, Effective Marketing

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