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Unit 1 DBBusiness is always dynamic and manager always in decision making and problem solving to ensure fulfillment of objectives. Managers has to adopt strategic decision at top level which is long run.it includes new project, new product, technical advancement etc.The challenges in management are :Changing competitionChanges in customer requirementsTechnological changesGlobal factorsGovernment policiesPolitical reformsThe legal and ethical issues :Law and ethics play a major role in business. It includes :Fair agreement with competitors to avoid unfair practicesAvoid socially undesirable productsAvoid red lining between rich and poorUnwanted targeting of vulnerable groupsUnfair !market research and forcefully sellingPuffery advertisingUnfair accountsDiscrimination of work forceBiased performance appraisalTechnological factors:They are changing the pattern of business with sofisticated methods .