DaVita Kidney Healthcare Inc. 3Healthcare Practice Management: DaVita Kidney Healthcare Inc.An issue that many health organizations have to face is deciding which consumers to attract to buy its services or products. Healthcare organizations such as hospitals and HMOs use mass marketing to approach the largest number of people. Companies have to decide whether to target everyone, one market or multiple segments. Mass marketing can leave a group of consumers vulnerable to completion because it can attract them more closely by tailoring their needs[Eri112]. This is why many healthcare organizations use a market segmentation strategy essentiallyassembling into sets customers who have the same needs that an organization can deliver. Concentration strategy or Niche strategy is targeting one section of the market, by focusing on just one market section, the organization has to be able to tailor it strategy to solidify its position in the marketplace[Eri112].A good market needs to be easily profiled and identifiable. Take for instance DaVita Healthcare Partners, it is one if the leading dialysis treatment providers in the United States[DaV16]. It provides care for patients undergoing pain from end-stage renal disease (ESRD) or chronic Kidney failure. DaVita offers outpatient and inpatient dialysis services across the U.S as well as home based dialysis helping roughly 180,000 patients[DaV16].