Healthcare Practice Management DaVita Kidney Healthcare...

This preview shows page 1 - 4 out of 8 pages.

DaVita Kidney Healthcare Inc. 1Healthcare Practice Management: DaVita Kidney Healthcare Inc.Flavia TejedaAmerican InterContinental UniversitySandra MastenJuly 31, 2016
DaVita Kidney Healthcare Inc. 2AbstractHealthcare marketing has enabled providers to offer services that meet the consumer’s needs in aconvenient way and at a low cost. Healthcare marketers conduct surveys to determine which products or services and facilities are most suitable for the public. A market sector such as the healthcare industry has many different market segments which grab consumers based on their age, gender and income. Healthcare has become an industry where niche strategy is used to segment a highly defined set of needs for the consumer. This paper will discuss the market sectorof DaVita healthcare clinics, its leadership issue within and ethical and legal issues surrounding the organization.
DaVita Kidney Healthcare Inc. 3Healthcare Practice Management: DaVita Kidney Healthcare Inc.An issue that many health organizations have to face is deciding which consumers to attract to buy its services or products. Healthcare organizations such as hospitals and HMOs use mass marketing to approach the largest number of people. Companies have to decide whether to target everyone, one market or multiple segments. Mass marketing can leave a group of consumers vulnerable to completion because it can attract them more closely by tailoring their needs[Eri112]. This is why many healthcare organizations use a market segmentation strategy essentiallyassembling into sets customers who have the same needs that an organization can deliver. Concentration strategy or Niche strategy is targeting one section of the market, by focusing on just one market section, the organization has to be able to tailor it strategy to solidify its position in the marketplace[Eri112].A good market needs to be easily profiled and identifiable. Take for instance DaVita Healthcare Partners, it is one if the leading dialysis treatment providers in the United States[DaV16]. It provides care for patients undergoing pain from end-stage renal disease (ESRD) or chronic Kidney failure. DaVita offers outpatient and inpatient dialysis services across the U.S as well as home based dialysis helping roughly 180,000 patients[DaV16].

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture