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Adventist Healthcare System1Adventist Healthcare SystemFlavia TejedaMay 1, 2016Marketing, a Healthcare Perspective HLTH 339Professor: Jennine KinseyAmerican InterContinental University
Adventist Healthcare System2AbstractHealthcare organizations must continue to make changes and modifications to maintain top function. Determining the future path of the organization and the actions needed to shape it are strategic planning process. Market competition and self-regulation are becoming significant in the health management field. The SWOT (strengths, weaknesses, opportunities and threats) analysis is a popular choice for many. This paper will discuss a SWOT analysis on a local health care organization, Adventist Health System.
Adventist Healthcare System3Adventist Healthcare SystemAdventist Healthcare System (AHS) was founded in 1973 to support and reinforce the Seventh-day Adventist health care organizations in the South and Southwestern areas of the United States [Adv161]. It is a nonprofit healthcare organization leader in quality, safety and patient satisfaction, consist of 46 hospital campuses and nearly 77,000 employees[Adv161]. Located in Altamonte Springs FL, it incorporates the latest high-tech innovations and clinical research to serve millions of patients annually.Adventist Health System (AHS) consist of urgent care centers, home health, hospice agencies, and skilled nursing facilities. It holds more than 8,300 certified beds in 10 states, each