Unformatted text preview: Politics & Persuasion The Campaign The Overview The Platform Basic Functions of Persuasion Deliberative Process The Five Cannons of Rhetoric Salient Modes of Proof -Ethos & Pathos The Platform Establish an Identity List of principles supported Spreading the message Influencing the voters http://youtube.com/watch?v=LnaK4a2GU8o The Basics & The Process Energize Select goals Instrumental Effect Audience The Message Cannons of Rhetoric Invention Disposition Style Memory Delivery Salient A pronounced feature; highlight What a candidate has to offer in exchange for one's vote Modes of Proof Ethos Credibility Pathos Emotions used through the speech. Citations Bongard, K. and Salcido, A. (2007, Jul) "Politics and non-thoughtful persuasion over time" Paper presented at the annual meeting of the International Society of Political Psychology Online <PDF> Retrieved 2008-04-11 from http://www.allacademic.com/meta/p204495_index.html Fletcher, Leon . HowTo Design and Deliver a Speech, fourth ed. Harper and Row Pub. New York 1990 Switzer, David. (2007-08 Spring Semester) Principles of Persuasion Notes. http://blogs.orlandosentinel.com/news_politics/images/2007/08/27/72dpihillaryclintonunion002x.j pg PHOTOS by Joe Burbank/Orlando Sentinel Photo by: Robin Nelson/ZUMAPress.com http://images.eonline.com/eol_images/Entire_Site/20070418/425.obama.barack.041807.jpg Essence of Politics Image. http://www.lesjones.com/www/images/posts/Politics-essence.gif ...
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This note was uploaded on 04/17/2008 for the course COM 318 taught by Professor Switzer during the Spring '08 term at Indiana University-Purdue University Fort Wayne.
- Spring '08