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models_and_meanings_2006

models_and_meanings_2006 - Brittany Brandon Lesley Chris...

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Brittany, Brandon, Lesley, Chris, and Libby
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Michael Korpi Baylor University Models and Meanings
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Scary Words (1/2)
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History Theory Scary Words
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History Honda Accord “Cog” Commercial
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History A causal chronology which explains the important aspects of how we got to be in this mess In other words, a story
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Theory A set of related explanatory statements Why do we have theories, and why do we spend a lot of energy developing better theories? Because we don't know the answers The best explanation we're able to come up with at the time In other words, a story
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Definition Communication "(C)ommunication is something that takes place when a person constructs meanings from words, pictures, objects, or actions that have symbolic value for him or her.” (from Becker & Roberts, Discovering Mass Communication , 3 rd Ed ., p. 28) “Communication is simply the exchange of meaning.” (from Straubhaar & LaRose, Media Now , 5th Ed ., p. 18)
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Definition – Mass Communication
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Definition – Mass Communication Usually associated with the idea of a “mass” of
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models_and_meanings_2006 - Brittany Brandon Lesley Chris...

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